We are expert generalists

A lean team of versatile senior experts who help organizations manage and execute digital delivery across business, technology, and vendors.

We conceptualize, implement, and manage project delivery in the long term.

We connect high-level strategy with everyday delivery execution - spanning business and service design, engineering, infrastructure, and security.

When to involve us

As soon as you notice any of these situations:

  • You need to connect the technical and business sides of a project.
  • You're weighing decisions around security or infrastructure.
  • You need someone to represent you in technical decision-making.
  • You need to coordinate multiple vendors and set up oversight and governance.
  • You're delivering a project with critical deadlines where failure isn't an option.
  • You want to innovate, try multiple solution options, and prototype quickly.

We add the most value when we're involved already in the preparation phase - defining possible solutions, setting up the complete delivery, and the key decisions that shape the entire course of the work.

What we don't do

We also already know the situations we typically don't want to step into:

  • We don't do bodyshopping or sell junior capacity by the hour.
  • We're not a development studio focused only on implementation.
  • We're not consultants who disconnect before execution.
  • We don't take on projects that have already completely lost direction.

But we'll gladly try to recommend someone who does specialize in it.

Adam KarnetAdam Karnet, CEO
We work with agencies and product teams as a responsible partner. We never take over anyone's client or position - we help you handle delivery together, for the long run.

Brands we've worked with

psn
allwyn
mhmp
kkcg
renomia
clive
wienerberger
benefit
enetiqa

Whether it's launching a new platform, overseeing vendors, or modernizing a system - we bring one certainty to every project: delivery ends well.

Stabilizing delivery of a high-visibility app

We hit every milestone and launched the platform on schedule - securely and without compromising the brand presentation.

  • delivery
  • security
  • risk management

Extended agency team with delivery capacity

Nearly five years of partnership and 10+ shared projects - involved from the prep phase and planning across the portfolio.

  • delivery
  • long-term partnership
  • planning

Representing the client on technical topics

We took over technical negotiations with vendors, set management and governance standards - and raised the quality of deliverables.

  • governance
  • vendor coordination
  • quality

Raising the stability of the ecosystem

We thoroughly mapped a legacy ecosystem and are building a long-term sustainable solution - with a higher level of security and cloud infrastructure.

  • architecture
  • security
  • infrastructure

WebToad AIAD

/ˈwɛb.toʊd eɪ.aɪ.eɪ.ˈdi/

We work in the AI Augmented Delivery style - combining experience with AI tools. That lets our senior team do much more - in scope and in quality - with fewer people.

We treat AI as a tool - we use it wherever it genuinely raises efficiency and quality, and we leave the important decisions to people.

A smaller team does more

AI doesn't replace experts - it accelerates them. It lets us develop several solution variants in parallel and speed up the path from decision to delivery.

Focus on value

AI is great at taking over mechanical work. That frees us up to make the decisions that lead to a better outcome.

Safe and in control

We don't hand the project over to AI - we use it as a tool to document and test more thoroughly, both in functionality and security.

Our delivery is built on people who have long managed and delivered a wide range of digital projects.
Adam and Julie form the senior core that owns the results.

Founder, CEO

Adam Karnet

LinkedIn

With 17 years in the field, he leads delivery where business meets technology - from strategy, through UX and product, to infrastructure and security. He owns the project's direction and its key decisions.

  • infrastructure
  • governance
  • security
  • strategy
  • risk management
  • product design
  • architecture
  • vendor coordination

Tech & Engineering Lead

Julie Karlík

LinkedIn

She draws on a broad technical reach and stands behind both development and delivery, from prototypes to long-term operation. She also focuses on security and on raising efficiency and quality with AI tools.

  • security
  • development
  • delivery
  • prototyping
  • ai adoption
  • growth
  • automation
  • quality

Let's solve projects together

It's simpler than it might seem - just describe the situation or problem you're facing. The format doesn't matter. Together we'll then:

  • Clarify the project and delivery context.
  • Propose a way of involvement that makes sense.
  • Step in with the right role and form of collaboration.

The form of collaboration always follows the specific project situation - not a predefined model.